How Mercedes got big-car Russians to test drive the little Smart car

Mercedes objective was to convince the most reluctant consumer to test drive the Smart car to turn them into true believers and advocates of the Smart.

How did they do it? Mercedes offered the Russians a realistic test drive when they need it most; when their car has been towed.

The campaign was titled 'The Unexpected Test Drive'. Watch the video below to see how Smart offered stranded drivers the chance to test out their little, loveable car.

Volkswagen asks YouTube viewers to interact

Volkswagen used this clever way to promote their side assist feature. This feature warns the driver about incoming traffic, alerting the driver, by flashing build-in LED lights in the side mirror, when there's traffic in its so called 'blind spot'.

The viewer gets asked to skip to a later point in the video, indicated by the man in the film. In the YouTube preview feature, you can see what will happen next, just like their side assist feature.

It all ends with a lucky escape.

You can watch the ad here:

PUMA Dance Dictionary

The PUMA Dance Dictionary is a digital application that encrypts messages into dance moves. Top LA choreographer Super Dave works with some of the world's greatest Freestylers including King Charles, Pacman and Storyboard P to create a language of dance. Created to celebrate the launch of the new PUMA Sync fragrances.

Read carefully, not everyone can...

Weetabix Pay with Snaps

Weetabix campaign invites Brits to 'the world's first' Pay-By-Picture shopping scheme. The food brand is inviting Brits to watch their new Weetabix On The Go #TakeTheBiscuit TV ad. Viewers that do so and take a snap of the commercial with their smartphone will be able to redeem the new breakfast snack from one of 700 Boots UK stores.

Fundawear

Durex has hit upon a way to spice up the love lives of long-distance lovers. The future of foreplay technology allows the wearer to feel the touch of their partner courtesy of a wi-fi connection activated by a smartphone app with Durex.

Traditional Vs Modern

How to reinvent the tradition poster?...Install Wi-Fi devices on them. 

Unlike advertisements with QR codes that require the consumer to first download a mobile app then scan the code, the Wi-Fi poster connected the poster to the mobile device by simply tapping the Wi-Fi network menu. 

The name of the Wi-Fi network matched the film's title, and tapping that name opened a pop-up with links to Full HD trailers, promotional events and online box offices.

Have a break, have a Kit Kat

Kit Kat created 50 posters out of.... white Kit Kat chocolate!

Kit Kat Australia hired illustrator Mike Wyatt to use the 'final 50' white bars in order to create a way of making the limited edition last forever.

Perrier Secret Place: a mix of brand entertainment and gaming

To celebrate their 150th anniversary, Perrier has launched an immersive, interactive film that invites you to a live party to find the secret bottle of Perrier. The film has up to 1 hour and 20 minutes of content.

Five clues are hidden in different rooms throughout the apartment. Once you've found the bottle you will enter a drawing to win an exclusive invitation to one of the wildest parties across the globe. 

Gauthier Gay, Perrier international brands group marketing manager, commented: "Perrier has always been on the cutting edge of branded content marketing. After the success of Dita van Teese Mansion and Le Club Perrier in 2011, we're hosting Secret Place, the ultimate party."

Perrier decided to use the digital element to increase participation and share-ability. 

Interesting mix!

Click here to start your Perrier adventure

Like A Boss

Volkswagen used SEO to influence Google’s organic image search results, using the keywords ‘Ultimate Business Car’.

Everyday millions of people are searching for products and brands on Google, and what could be best than an image to get the picture?