Brief Remedies and Notes for the curious mind

Multiply London's Office Tonic

2012-01-25T09:28:00.001-08:00

When not designing genius campaigns for our clients our design team spends their time communicating through the medium of illustrative creationalism!

Send us yours!

Record Breaking 3d Street Artwork

2012-01-25T02:35:00.000-08:00

To Promote Reebok Crossfit; 3d street artists 'Joe & Max' created this huge 3d street art in West India Quay, London depicting passers-by over snow covered mountains. See the behind the scenes video here:

Mission Impossible - An Abseiling Aerosol Mural

2012-01-13T09:01:00.001-08:00

To promote the U.K release of Mission Impossible: Ghost Protocol and in keeping with the films gravity defying stunts, Paramount Pictures created this aerosol mural in Clerkenwell, London.

Serving to not only promote the film, but bring it to life in audiences' minds Dr.Blog was suitably impressed.

This Blog post will self destruct in 5 seconds...

Virgin Money Launch

2012-01-12T09:21:00.000-08:00

Virgin Money launched at Senate House on Tuesday night with the help of this 3d Image Mapping show.

Dr.Blog prescribes great PR events like this as a great way to launch a new product from a well known brand.

Bravo!

Race Ryan Hall

2011-11-29T10:18:00.000-08:00

To promote Asics' association with the New York marathon; a 60ft stretch of wall which allowed it's audience to run alongside famous marathoner Ryan Hall was installed at Columbus Circle New York Metro station. Nobody was able to outrun the great man.

How would you do?

MADE for Austin Reed

2011-11-28T09:41:00.000-08:00

India Hicks; aristocrat, designer, god-daughter to Prince Charles and Face of Viyella was seen abseiling down Austin Reed's new flagship store last week (23/11/11) in launch activity created and executed by creative agency MADE.

H&M Versace designer collection

2011-11-14T09:49:00.000-08:00

Large sculpture for the new designer collection from H&M and Versace - a huge shopping bag was installed today in 5 locations in London, perfect for putting your Christmas shopping in. If you spot them take a picture of yourself next to the bags and we'll send you a picture of us lot in the Made office smiling back at you.

2011-11-11T09:11:00.000-08:00

Social Media in a nutshell:

Contrex Laser Projection.

2011-11-10T10:08:00.000-08:00

In a campaign aimed at Women (who'd have guessed!) French bottled water brand, Contrex created a fun & engaging activity linking bicycles to a neon, male stripper which was then neon projected onto this building in Paris. Curious ladies approach the stylish looking cycles and begin to pedal. Transparent cables leading from the bikes to the wall light up in an intensive pink while pink neon runs to the building wall to unveil a man who dances & undresses:

2011-11-07T03:44:00.000-08:00

The Johnny Cash project has captured the imagination of artists & fans alike, worldwide. Inspired to create an artistic, evolving legacy of The Man In Black, participants are encouraged to create a frame to form Johnny Cash's new video 'Ain't no Grave'. Stitched together, each frame forms the content for the song's promotional video whilst giving fans a chance to part of Cash's last music video and eternal musical & artistic legacy:

Take part at: http://www.thejohnnycashproject.com/

Explosive Water Projections

2011-11-03T05:30:00.000-07:00

To celebrate the launch of the new Melo M8 trainers, Nike used some impressive water projections in New York:

Sensodyne Image Mapping

2011-10-28T03:26:00.000-07:00

The London Science Museum was the setting this month for a brilliantly executed interactive image mapping campaign for Sensodyne.

Tae a look below and let us now what you think!

PUMA Goes Underground

2011-10-25T05:12:00.000-07:00

Puma crashed Denmark with a variety of underground intimate concerts and Puma social games. Hot bands and DJ's showcased their talents in some of Aarhus and Copenhagen's most hyped venues and stores. A helicopter and thousands of hacky-sacks were used as invitations. Godsbanen in Aarhus was changed into a huge party while a life size ice bar appeared in the heart of Aarhus delivering free drinks, break-dancers and Puma trainers frozen inside. Puma comes ALIVE by going underground and speaking to the 'After hours athlete'. Enjoy!

How Technology is Closing the Loop on Brand Experience

2011-10-20T07:33:00.000-07:00

MADE's Managing Director and chief innovator Dean Dempsey writes a fascinating article for Utalkmarketing on how technology can bring a camapign to life:

Technology is fast becoming the great enabler for modern brand experience, as it is allowing marketers to transcend media channels and bring the digital and physical worlds together in an incredibly engaging way that places the customer experience at the heart of any campaign. At the same time it is also breathing new life into old channels. For example, augmented reality (AR) is really enabling brands to bring their products to life. An excellent example of this can be seen in the Nesquick cereal association with the movie Rio, which came out last year. Packs included a hand card that allowed consumers to interact with Blu, a character in the movie. All they needed was a webcam or smart phone and an internet connection.

Up until recently, marketers have been restricted to using QR codes to link products and on-pack promotions directly to the web and create immersive and immediate digital experiences for customers. The problem with QR codes is that they require a specific app to work and not many people have these. Now AR is opening up this market and allowing brands to bring digital experiences directly to the consumer from on-pack promotions in incredibly innovative ways.

Another great example of the power of AR was the Lynx Angels campaign run by Mindshare and Unilever. The brand placed a huge screen in London’s Victoria station with an area on the ground instructing people to look up. When they did, they would see themselves on a giant screen. A remote laptop user was then able to place an angel on the screen with them and they could interact with her. Word spread fast and eventually queues of people were lining up to take part in the experience. This was a powerful way to bring TV campaign into the real world.

Other technologies like RFID (radio-frequency identification) and NFC (near-field communication) also offer the brand experience marketer engaging ways to close the loop in terms of the different channels they are using.

One of the most innovative uses of RFID was the Asics campaign during the 2010 New York Marathon. In the run up to the event the SupportYourMarathoner.com website was set up to enable friends and family to leave messages for the runner they were supporting. These messages could be video, images or text. During race week booths were set up in New York to enable more people to leave message of support for their chosen runner. On the day, Asics had set up giant LED screens and sensor triggers along the course. At registration each runner was given a number and a unique RFID tag that they attached to their shoes. This meant that when runners crossed the sensors on the course, their personal messages were sent to the nearest screen giving them the boost they needed to keep on going. This was a fantastic bit of brand experience and underlined Asics key message that every runner should have what they need to be successful.

Another potentially fascinating use of RFID came from students at a digital media school who envisaged a new concept for fashion company WeSC that would see social interactions powered by an RFID tag embedded in their shoes. The shoe owner had to activate their shoes online and then link them to their social media profiles. Once this was done, whenever the shoe came into contact with a special RFID reading mat the ID of the shoe would be scanned and sent to a server, which would then deliver a status message to their social networks. The system can also communicate back to the location of the mat to deliver a personalised message. Imagine walking into a store and it automatically triggering a welcome message while tweeting about your location. The shoes could also be used as an entry pass to an event or to become Facebook friends with another person wearing the shoes.

Meanwhile, the power of NFC to breathe life into old media is highlighted by a recent campaign around the release of the X-Men First Class movie. Although used in a select target area around central London to demonstrate the power of the technology, people with NFC-enabled phones were able to hold their mobiles against poster sites advertising the release of the movie and have a copy of the trailer downloaded directly to their phones. We devised a similarly innovative idea for bands to promote their albums using RFID technology instead of NFC. Consumers buying an album could get a personalised RFID-enabled plectrum which when touched against specific posters for the album would mean they had exclusive content delivered to their email address or downloaded to their phones.

With these technologies becoming more readily available, marketers have the opportunity to create amazing experiences that draw together any number of traditional and non-traditional media channels to give the consumer more personalised campaigns with a greater sense of relevance and immediacy. This is unquestionably the future of marketing.

2011-10-11T05:19:00.000-07:00

Taken direct from the screens of the film 'Minority Report', U.S based digital signage company Immersive Labs have created technology that allows billboards to 'see' the audience looking at them and react accordingly. Check out this impressive video:

2011-09-30T07:39:00.000-07:00

Boutique Experience Agency MADE have a new shop front featuring Street-tweets of the day.

Two Soft Drink Brand Experience Campaigns We Love!

2011-09-30T06:55:00.000-07:00

Tropicana:
Tropicana wanted to promote the idea that the orange juice drink supplies you with “natural energy”. It came up with the idea of an orange juice-powered billboard. They took hundreds of oranges and attached them to a billboard covered in metal spikes. When the acid in the orange juice reacts with the metal, it creates a chemical reaction that gives off a small amount of energy. With hundreds of oranges, the collected power was enough to light up a neon sign which was positioned on the front of the billboard. After the campaign, the oranges were placed into a compost system that generated biogas.

Danone Waters:

Danone Waters wanted to encourage people to drink more water and so funded an initiative called Hydration for Health. As part of this, they launched a free iPhone app called Thirsty Pete which aimed to teach users about the physical and mental benefits of regular hydration. The app features an animated friendly water droplet – the eponymous Pete – who must be kept alive by being fed glasses of water, much like a Tamagotchi. The glasses of water can only be earned by the user by correctly answering questions about water and hydration. Failure to keep Pete hydrated makes him sad and then causes him to ‘evaporate’.

2011-09-23T07:45:00.000-07:00

MADE loves a great campaign coming to life to engage it's audiences emmotionally and this stunt by Duval Guillaume Modern in Belgium for Carlsberg is no exception!

Use the Lift, Luke!

2011-09-16T06:45:00.000-07:00

The grey skies of London light up last night (Thursday 15th September) courtesy of LucasFilm and the folks at Soho's BT Tower. In a PR stunt set to infuriate Lord Vadar, a high powered blue light shot 200M up into the air from the towers roof to mark the release of all six films digitally remastered for Blu-Ray. Using a total of 270,000 Watts, the light replicated the sabre well owing largely to the towers construction resembling that of the Sabre's handle.

The force was certainly strong with this one.

TEN GREAT INTERACTIVE BILLBOARDS

2011-08-30T04:24:00.001-07:00

1. Swedish reality show gives audiences a taste of the celebrity lifestyle by mimicking the audio and imagery of paparazzi taking their picture using motion sensors to detect when people walk past.

MADE liked this in particular as we produced a similar campaign for Nescafe back in 2004:

2. Great way to kill time at a bus stop, by getting people to interact with your ad in this great touch screen poster for Cadbury Creme Egg.

3. Honda allows users to start the car featured on the Billboard using an SMS shortcode. Very clever use of simple mobile technology.

4. Mcdonald's encourage people to 'catch' a picture of a product they can then redeem for free at the local restaurant.

5. Useful touch screen offers audience local info.

6. Very clever use of Green screen & live video feed to raise awareness of the plight of public sector workers.

7. Xerox enticing interactive touch screen at 12 high footfall locations.

8. Incentive based interactive campaign for new Skunk Anansie album.

9. Clever campaign allowed IBM to match their ad to the audience viewing it!

10. Google give tourists instant photo opportunity!

THE HUMBLE STICKER LIVES STRONG

2011-08-22T09:34:00.000-07:00

Innovation can be found in many forms, which is why Dr.Blog found these humble stickers innovative for their use of the environment around them.

Long live the sticker!
Enjoy them here and don't forget to let us know what you think!

MADE to LolliBop

2011-08-15T03:26:00.000-07:00

“H&M's 'Itsy Bitsy Strictly' tent at the Lollibop Festival, devised & managed by MADE for the fashion brand was the talk of the festival. Over 26,000 children and their parents learning High School Musical, Zumba, Cheerleading, Bollywood & Street dance through unique workshops. Top DJ Milo Speedwagon and Jen & Derek from Channel 5milkshake hosted the experience.

A Great Big Bopping Weekend!

Ralph Lauren 4D in store projection mapping

2011-08-11T04:27:00.000-07:00

'Design Your Own' is a new customisable range of polo shirts. Customers select their colour of shirt, and can then choose their favourite Ralph Lauren monogram, in whatever colour they choose - creating the perfect polo just for them.

The atrium of one of Europe's largest luxury department stores, the KaDeWe in Berlin, has been taken over for the entire month of August, with a bespoke 4D digital arts installation from Drive Productions running six times a day. This is the first time 4D mapping has been used inside a fashion store anywhere in the world.

At each screening, the atrium at KaDeWe - a large, brightly lit space is turned into a cinematic presentation area in a matter of minutes with the use of a combination of motorised blinds, projection screens and heavy black velvet drapes. The projection area is equivalent in size to six double decker buses.

The key factor to the success of this medium is the transformational content where It is now possible to create art installations that act as stand-alone pieces of global advertising- bringing together art technology and in this case 'design your own' fashion into one perfect package."

Made Advertising - Red Bull Flugtag's 3D Experience

2011-07-27T02:27:00.000-07:00

MADE Advertising created a force perspective illustration & floor vinyl which allowed for 3D perspective photography at Flugtag in Leeds. Printed onto a large format floor Vinyl housed within its own marquee as a Flugtag attraction in itself, visitors were invited to pose on the 6 x 4M mat where a photographer was on hand to capture the illusion. The image was printed onto a Red Bulletin adhesive cover and given to participants and guests to take home and share as their own, personalised magazine cover. The images were also uploaded to the Flugtag Facebook page, increasing awareness and reach of the campaign

Made Advertising wonders - Now how did they do that?

2011-07-21T09:21:00.000-07:00

Hyundai created this 3D Projection Mapping installation to demonstrate Hyundai’s new positioning… New Thinking. New Possibilities… launching in conjunction with the new Hyundai Accent. We Love the way the car has been integrated into the installation…

Marmite Hate and Love party election

2011-07-15T09:48:00.000-07:00

Marmite launched spoof party political broadcasts as part of a campaign to play on the public interest in the general election.

The campaign, created by DDB, introduces two Marmite political parties, The Love Party and The Hate Party.

Each party had a Marmite-related manifesto and an overall promise, which was to be implemented if they were elected into power.

Television, online ads and a press were all part of the campaign

The Hate Party, representing marmite haters, promises to “Stop the Spread” of Marmite by reducing its production and consumption. The party pledge to introduce designated “Marmite-eating” zones across the UK and to set up a “Spread Offenders List” to expose Marmite lovers. It pledges to enforce a compulsory label change to “Tarmite” and include a bad breath warning.

The Love Party pledge to “Spread the Love” of Marmite and promote its “delicious” taste and B vitamins. Initiatives include developing new ways for Marmite to help tackle society’s issues, such as Marmite flavoured pencils in schools to boost attendance, anger management courses for Marmite haters and to criminalise all acts of “face-pulling towards the Marmite-loving community”.

I am happy to say that the Love Party won!

Philips wake up the town of Longyearbyen

2011-07-15T09:34:00.000-07:00

Giant electronics company Philips launched an experiment to see if they could “wake up” Longyearbyen in Spitzbergen.
The Norwegian islands of Spitzbergen lies close to the north pole, so far north that the sun does not rise above the horizon for most of the winter months.

Without sunlight or daylight waking up in the morning is an extra struggle, but could a bedside lamp simulating sunrise make the dark winter mornings any easier for this northern folk?

Philips gave the “Wake-up light” to a number of Longyearbyen residents who tracked their experiences of using it to wake up during the winter

86% agreed that the Philips Wake-up Light made it easier for them to get out of bed
81% agreed that they had more energy in the mornings
86% agreed that the Philips Wake-up Light has had a positive impact on their mood
87% agreed that they feel more refreshed, alert and ready for the day

Starhub music fitting rooms!

2011-07-15T09:29:00.000-07:00

Starhub created Musical Fitting Rooms. These rooms suggested songs that suit the style of clothing being tried on.

How It Worked: They tagged RFID chips to clothes and installed RFID readers with directional speakers in fitting rooms. When a garment was taken into a fitting room, the RIFD chip trigged the reader to play music that matched the style of the garment.

The idea was implemented in retail stores with high youth traffic, turning ordinary fitting rooms into interactive ambient installations. The campaign was covered by two of the biggest youth magazines in the country, driving more people to participating stores.

Speed camera lottery

2011-07-15T09:22:00.000-07:00

Idea: Rewarding Speed Limit Signs

Can we get more people to obey the speed limit by making it fun to do? The idea here was to capture on camera the people who keep to the speed limit. They would have their photos taken and registration numbers recorded and entered into a lottery. Winners would recieve cash prizes and be notified by post. Better still, the winnig pot would come from the people who were caught speeding.

Confidence shows in a Polo!

2011-07-15T09:07:00.000-07:00

Volkswagen polo created this advert to emphasize on the confidence you feel when driving one of their polo models, we think it brings across the message brilliantly!

Enter half naked...leave fully dressed!

2011-07-12T09:00:00.000-07:00

A fascinating pan-European experiential campaign saw Spanish clothing brand Desigual strip Capital cities down to their undies. Going beyond a giveaway at a store's launch, the first 100 visitors were encouraged to strip down to their pants and leave the store fully clothed in Desigual's designer threads. Check out this video for a very impressive way of launching a new store in an eye catching way.

Snowbombing 2011!

2011-06-23T07:52:00.000-07:00

Check out the official video from our Caraoke event at the Snowbombing festival in Austria this year!

Red Bull Art of Motion

2011-06-16T04:27:00.000-07:00

Working with Red Bull, MADE designed large blue print invitations sent to all the athletes encouraging them to participate. Made also designed and produced animated back-flip books of the free runners for the official programme and help promote the Red Bull Art of Motion event using ambient techniques.

Best Airline slogan ever

2011-06-09T01:56:00.000-07:00

Yesterday at MADE HQ we were discussing airline slogans, what do you think is the best ever? Uzbekistan have a good one...let us know your thoughts or your own slogan we might send you a copy of our latest Mind Tonic Newspaper for the winner.

Air India
Your Palace in the Sky.

SWISS
The world's most refreshing airline

Look up, it's Aer Lingus

Air Botswana
Going your way (bloody good job as well!)

Adidas - Shoes for Giants

2011-05-31T08:57:00.000-07:00

Simple but effective brand space for the revelers of the Primevera festival, Barcelona.

Mouth of a scaffolder!

2011-05-27T06:44:00.000-07:00

Great global brand experiences of 2011 so far!

2011-05-26T04:04:00.000-07:00

1)

Diesel: Kick Ass
Japan

How do you promote a pair of kick-ass sneakers? In the case of Diesel, you take the idea of a superior shoe “kicking ass” quite literally with a “Kick Ass Hall” built at Japan’s Nagisa Music Festival. Dedicated bums (The Assers) were recruited especially to don bright red cat suits with a target symbol on their rears. They were then placed on all fours on top of railed platforms. Participants would compete to see who could kick an Asser down the short track for a chance to win a pair of Diesel sneakers. The Assers were remunerated handsomely for the indignity, being paid ¥50,000 per day. The recruitment process for said Assers was publicised widely before the event, which helped to garner even more buzz. Diesel received around 5,000 applications from prospective Assers and the activation generated PR coverage worth more than ¥30,000,000.
The brand experience formed part of a wider campaign that saw teasers of Diesel sneakers being used to kick the deserving asses of the likes of a military dictator, a mime artist and a banker.

2)

Autoliberté: Crush Hour
France

Paris has some of the worst traffic in the whole of Europe. Europcar’s Auto Liberté is a subscription service, which -- like Street Car in the UK – encourages you to rent cars as and when you need them instead of buying them. The key selling point is that you can the pleasure of the car without all of the associated costs and inconveniences of owning one.
In order to drum up interest for the service, they came up with a slightly cruel “punked” style prank that towed unsuspecting people’s cars away and replaced them with crushed cube cars (complete with a matching number plate). The victims of the prank would return to their car to find it “destroyed” and featuring a “compression notice” with a number to call. Fake traffic wardens were also on hand to make irritating quips about how their newly crushed car wasn’t going to get them very far. The phone number was a direct line to radio station which was broadcasting live to the whole of Paris. The presenter would tell them that it was all part of a French Automobile Reduction Programme and would tell them they’d be better off renting a car anyway. Meanwhile, hidden cameras documented the abject rage of motorists devastated by the destruction of their car. They were eventually put out of their misery by a team on the ground and the person on the end of the phone and were told it was all part of an elaborate joke.
As a result of the campaign, autoliberte.fr received a surge in traffic (three times normal) and an 83% rise in subscriptions to the service. The brand also received around a million euros in free media coverage.

3)
Carlsberg: Unbottle Yourself
Sweden

Carlsberg wanted to encourage traditionally sensible Swedes to unleash their inner-silliness with a campaign that asked: “Is it possible to unbottle the courage that brews in all of us?”
The competition, which ran in the month of April, required participants to download a special mobile app and perform a series of silly but simple missions. There are around 500 to choose from including “wear a helmet to the gym”, “pretend to be a tour guide on the bus” and “hug a tree and try to get passers by to join you”. Each mission is worth a certain amount of points and some require verification by either audio, photo or video evidence. Once completed, participants can share their achievements easily on Twitter or Face book. The points are all tallied and a leader board shares participants’ progress. In addition to a range of daily prizes – such as festival tickets, Spotify subscriptions and iPads -- the top ten players will be entered into a prize draw to win an all expenses trip to Hong Kong.

4)
Nissan: Accidental test drive
UAE

Car dealerships are finding it harder and harder to get people to take test drives, with potential buyers doing much of their research online. Arabian Automobiles, a dealership in Dubai, decided to employ aggressive tactics to force people to test drive a Nissan SUV. The guerrilla activity aimed to promote the luxury Nissan Patrol and involved blocking a person’s parked car from driving away using one of the Nissan vehicles. When a driver returned to their car to find it blocked in they were presented with a note on the Patrol’s windscreen saying they were welcome to move the Nissan themselves. Once inside, a device delivered a message explaining who was behind the stunt and apologising for getting them into the car under false pretences. The audio explained some of the key features of the car including touch screen navigation and climate controlled seats and invited them to take their time to trial the vehicle. In car reactions were filmed using hidden microphones and cameras. Those who didn’t have time to test drive the car properly were offered a free DVD with more information about the car.
This ballsy tactic meant that Arabian Automobiles persuaded 78% of those who were forced to move the Nissan Patrol to sign up for a real test drive at the dealership.

5)
WaterAId: Remote controlled poo
UK
http://youtube.com/eY5Vw_ejQSA

WaterAid is a charity that gives some of the poorest people around the world access to clean water. It wanted to raise awareness about the plight of the 2.6 billion people globally who don’t have access to a toilet, as part of its ‘Dig Toilets, Not Graves’ campaign. It did so by creating remote controlled poos and unleashing them on unsuspecting Londoners. The tiny vehicles were driven around various London parks and made to chase people. WaterAid representatives controlling the devices wore T-shirts with some of the key issues and statistics printed onto them.
The point was that the victims of WaterAid’s remote control poo could escape, but that is not the case for billions of people around the world living without proper toilets. Without toilets, people have to go wherever they can and this causes diseases and diarrhoea, which kills 4,000 children a day.

6)

Nike: Paint With your Feet

As part of the launch of its Nike Free Run+2 QS City Pack collection of sneakers, Nike teamed up with agency YesYesNo to create software that would allow runners to create paintings with their feet using Nike+ and GPS run data. Nike invited runners to a two day workshop at its headquarters. They were asked to record a number of different runs and then the data was interpreted using YesYesNo’s custom software to create visuals based on the speed, consistency and unique style of each person’s run. Participants could use the software to play with the mapping and adjust the composition of their run which was later outputted as a high resolution print for them to take home. The print was also laser etched onto a custom made shoebox (complete with pair of the City Pack shoes from their country of origin) for them to take home.

7)

USA

Cinco de Mayo (fifth of May) is a holiday held to commemorate the Mexican army’s victory over French forces on 5 May, 1862. The poorly equipped 4,000-strong Mexican army beat a French army more than twice the size, despite the fact that the French army was one of the strongest armies of the time. The date is observed in the United States as a celebration of Mexican heritage and pride. Mexican beer brand Dos Equis chose to celebrate the day with a “Feast of the Brave” taco truck serving all sorts of weird and wonderful foods to the people of New York. The aim was to test the “gastronomical fortitude” of Big Apple residents. Among the ingredients of the truck’s adventurous dishes were tongue, ostrich, veal brain and crickets – all placed in tacos and washed down with a Dos Equis. People could track the truck via Facebook or on Twitter, by following the @feastofthebrave handle. They could also find recipes for all of the tacos being served

And a couple of inspiring ones

1)

BlaBlabLAB: Be Your Own Souvenir
Spain

Design consultancy BlaBlabLab wanted to showcase the power of 3D printing with a digital installation in Barcelona which allowed people to create instant 3D printed models of themselves that they could take home as souvenirs.
The team used three different Xbox Kinect units, combined with Meshlab point constructor software and various different open libraries to create take-home figurines – far more personalised than most of the other tat being sold on Barcelona’s Rambla strip. Passers by were required simply to strike a pose in a marked out place and then the Xbox Kinects would work to turn your image into a 3D data for the printer. Then the RepRap rapid prototyping system would create simplistic yellow figurines. People struck a range of elaborate poses to test the machines ability to recreate them in plastic, miniature form.
Although the project was not branded, one can imagine brands being keen to harness the technology in their activations.

2)
WeSC: Linking real world with social media
USA

Students at digital media school Hyper Island envisaged a new concept for fashion company WeSC that would see social interactions powered by an RFID tag embedded in your show. The result is somewhere between Foursquare and Nike Plus.
The KarmaTech concept was based on the idea of placing an RFID tag into each shoe to create a network of people who could have access to their social networking services and location-based deals and services. The shoe owner would first have to activate their particular shoes online and then link their shoe to their Face book, Twitter and Flickr profiles. Then whenever the shoe comes into contact with a special RFID reading mat the ID of the shoe is scanned and sent to a server which then connects with the chosen interactive platform to deliver a status message. It can also communicate back to the location of the mat to deliver a personalised message. One can imagine walking into a store and it automatically triggering a welcome message while tweeting about your location. The system could allow you to create real-life Face book-like buttons that people could step on in shops and bars. The shoes could also be used as an entry pass to an event or to become Face book friends with another person wearing the shoes. The main drawback with this idea is the fact that it requires hardware in participating locations, unlike Foursquare, which only requires a mobile phone.

And one good use of technology but not so sure about the experience

1)

Renault: Real-world Face book ‘Like’
Netherlands

Renault followed in the footsteps of Coca-Cola’s RFID activity in Israel last year by trying to bring Face book’s ‘Like’ functionality into the real world. The brand launched a range of new models at the AutoRai Amsterdam Motor show in the Netherlands and developed a system that allowed visitors to like the car on Face book by swiping a card given to them at the Renault stand.
Special units allowed users to connect RFID-equipped smart cards with their Face book details, letting them instantly share their favourite Renault vehicles with their friends online by swiping their card past an RFID-embedded unit next to each of the cars.
While it’s certainly an innovative way to connect the online and offline worlds, the user experience would have been better if all visitors were given RFID-enabled entry passes (not just those who went to the Renault stand) for the event and all automotive brands had taken part. That way they might have been able to pre-register their Face book details before arrival and then share their true preferences for cars online.

The Popularity of the Pop Ups

2011-05-09T07:54:00.000-07:00

Hendricks the gin brand, set up its ‘Refined Courtship Clinic’ for a second year running in London’s Covent Garden, a pop-up campaign offering etiquette tips for romantics from the Victorian Era.

Two actors playing the parts of Dr Humphrey Sixwivs and Mrs Isabella Forlornicate hosted the sessions. The duo offered advice from polite body language to acceptable topics of conversation over a Hendrick’s Gin & tonic as they highlighted the economical values of decorum and good grace – as opposed to splashing out on contemporary signifiers of affection.

“It is often said that good manners cost nothing, but little is mentioned about their ability to impress. Basic etiquette and a decent understanding of how to act in the company of others can go a long way to receiving the approval of an admired one,” said Hendrick’s Global Ambassador, Xavier Padovani.

In addition to the Covent Garden pop-up the Courtship Clinic was also staged on the first floor of Selfridges at the Gordon’s bar, directly tapping into the busy Valentine’s shopping frenzy.

The concept behind the promotion focused on turning the basic bar and sampling mechanic into a destination brand experience which enabled participants to engage, and play an active role, in an immersive brand experience.

The activity ran from 10th - 14th Feb 2011.

20 really creative examples of Street art!

2011-04-27T09:11:00.000-07:00

Adidas Image Mapping Projection France

2011-04-11T08:09:00.000-07:00

When it comes to 3D mapping projection - It is still always all about creativity, not the tools. An emotional connection with the brand is essential regardless of the medium.

Mr Motivator's Official (Muscle) Warm Up To Volvo Snowbombing

2011-03-15T03:37:00.000-07:00

Check out Mr Motivator gracing the offices of Made!

Dean Dempsey - MD of Made has his say in the Guardian Newspaper 07.03.11

2011-03-08T03:26:00.001-08:00

Pomparkour energy!

2011-03-03T05:12:00.000-08:00

Meet Pomparkour. A new sport that's a mixture of Parkour and ladders that become one of the part of the viral advertising and marketing campaign of New Zealand energy drink Republik V.
As introduced in their official sites, Pomparkour, as sport, may have started in New Zealand and its origin can be found in the late 1800s. The New Zealand energy drink Republic V decided to use Pomparkour and created some viral videos as part of their viral advertising and product marketing campaign strategies - WE THINK IT'S PRETTY AMAZING!

1 million Facebook fans: How they are celebrated

2011-02-24T09:21:00.000-08:00

It’s interesting to think about what a million Facebook fans might really mean to a brand, of course, that will change from brand to brand in itself, but it’s great to see the “Million Fan Thankyou”. To give you an example, here are two videos.

The first from Heineken, who sent out a hug team in Amsterdam the day they reached the big one million.

The second video is of Swarovski who also added a personal touch to a video dedicated to their one million Facebook Fans…

Volvo - 10 Artists - 1 car

2011-02-16T04:47:00.001-08:00

Honda Interactive TV Ad

2011-02-14T04:11:00.000-08:00

Honda recently unveiled an interactive TV campaign called “This Unpredictable Life” to launch the new Honda Jazz, and with that, an iPhone app that allows you to literally grab content from the ad as it play!

The campaign uses “screen hopping” which allows sound from the TV ad to be recognized by the iPhone App, so when pre defined sound waves are read, the app knows to display the same character that was on screen at that moment, essentially giving you the ability to interact with the TV ad in real time.

Screen hopping takes this a little further though, once you’ve got the character, you can interact separately with each one away from the TV ad, by doing things like singing into the iPhone to make characters dance.

I dont know how to change my printer toner?!

2011-02-14T03:54:00.000-08:00

Here is a taste of what we’ll be seeing at this year`s Mobile World Congress (MWC).

This video demos the world`s first integrated markerless 3D object tracking on a smartphone. Or, to you and me, it shows us where Augmented Reality is heading: robust, smooth and useful everyday experiences.

Forgetting how to change your printer toner will be aspects of the past....Augmented reality will make it quick and easy to complete everyday tasks in a fun filled way!

QR Code Video Projection launches Lupe Fiasco's Album

2011-02-10T02:52:00.000-08:00

Before the Super Bowl hype had fully set in and submersed the US in advertising noise, RedLaser and Lupe Fiasco took over Union Square in New York with video projections, lasers and a custom QR code to promote the upcoming release of the artist’s latest album, Lasers.

The QR code was broadcast on the building and enabled fans to pre-order the album on the spot or purchase merchandise. The campaign was supported through existing social media sites, namely Facebook and Twitter which drove fans to Union Square to show their support.

This is the type of innovation and integration with technology that will become increasingly important for the music industry. Artists will need to create an experience around their music that adds value for their fans and engages them.

The latest Japanese fashion statement: LED smiles

2011-02-10T02:13:00.000-08:00

Here’s something that will put a smile on your face – LED teeth!

These brightly coloured, WiFi-enabled mouth accessories have been all the rage with the Japanese youth since fashion retailer Laforet Harajuku used them in their recent Winter season advertising campaign.

Some very clever experiential billboards from around the world

2011-02-01T07:17:00.000-08:00

2011 is going to be all about combining digital, 3D and experiential to stunning effect. These clever experiential billboards are fantastic examples of brands that are already ahead of the competition and are creating eye-catching, engaging experiences for consumers all over the world.

McDonald’s Hypes Free Coffee Refills with Creative Ambient Media

2011-02-01T07:11:00.000-08:00

McDonald’s had a simple goal – to spread the word about its free coffee refills. During a time when McDonald’s is trying to directly compete with established coffee brands such as Starbucks, the campaign needed to really make a splash!

The idea… transforming a street light into a coffee cup with a pot of coffee with key brand messaging - “Free Refills”

Caribou Coffee Offers Something Extra in Ambient Advertising....

2011-02-01T07:03:00.000-08:00

Displaying print ads at bus stops just isn't enough anymore we now have so many choices in making them as interactive as possible!

The latest ambient idea was from Colley+McVoy a US based agency that transformed a Minneapolis bus stop into a toasty oven complete with a ceiling mounted heating element!

Image mapping at its best!

2011-01-26T02:55:00.002-08:00

3D image mapping projection in Lyon, france. The effective use of the building is what makes this projection fantastic! enjoy!

Making the invisible......visible

2011-01-25T05:14:00.000-08:00

Troy Anthony Davis has spent 19 years on death row in the US for a murder he has always said he did not commit. No physical evidence links Troy to the crime. Seven out of nine witnesses on whose evidence he was convicted in 1991 have since changed or retracted their testimony, with some citing police coercion.

Troy was recently given an opportunity to present new evidence that could prove his innocence at a hearing in Savannah, Georgia. However, despite ongoing doubts about his guilt the judge ruled against Troy, putting him back on track for execution.

German street art collective, Mentalgassi, have teamed up with Amnesty to highlight Troy's case by creating unique lenticular posters (the image appears and disappears as you walk past) on fences across London.

Troy Davis: Making the invisible visible from Amnesty International on Vimeo.

Augmented Reality Mobile Phone Apps

2011-01-05T02:12:00.000-08:00

Right im sure we are all familiar with Xbox Kinect (Xbox's revolutionary augmented reality tracking system which has made the use of the traditional controller obsolete) the next development in the augmented reality wave is an app that allows its users to try multiple pairs of glasses on through their iPhone 4! This is enabled through the use of the iPhone 4′s front facing camera.

The platform has the ability to serve up endless frame combinations that are integrated into the apps mobile commerce piece, so you can buy directly through the app, or find the closest store stocking that particular fame. It’s also socially integrated so your friends can pass on approval in real time before you buy in-app or offline!

Top 10 global experiential campaigns from 2010

2010-12-09T01:37:00.000-08:00

1) Cabbieoke, Telstra, Australia

Title: Cabbieoke
Brand: Telstra
Region: Australia
Date: February 2010
Agency: DDB

The Campaign

Australian telecoms company Telstra was keen to appeal to a younger generation of consumers in a bid to future-proof its position as the country’s leading provider of telecoms services. In order to shed its perceived boring image, it decided to find ways to associate with nightlife – an important part of life for Australia’s hedonistic youth market – under the banner of “Party Catchers”. Telstra’s idea was “Cabbie-oke”, a mobile karaoke booth in the back of a branded taxi, which drove around city centres allowing groups of friends to sing along to their favourite chart hits in return for a free ride. Participants were captured on film, and the resulting clips were shared on the Telstra branded Cabbie-oke website. Users could opt to share their videos through Facebook and other social media platforms and there were prizes including HTC mobile phones up for grabs.Some 5,000 videos were shared online and the campaign generated significant TV and press coverage.

MADE Says:

"Young people on a night out will always want a free lift somewhere. The Captive audience are already out having fun and will enjoy free Karaoke and a free lift. The sharing element online also creates additional campaign buzz".

2) Plane-mob, Germanwings, Germany

Title: Plane-mob
Brand: Germanwings
Region: Germany
Date: April-May 2010

The Campaign

Germanwings differentiates itself from other low cost airlines as one which offers passengers allocated seats. In a piece of guerrilla marketing, six Germanwings members of staff boarded an Easyjet flight, sitting in various parts of the plane. Each of them had smuggled in different placards in the shape of speech bubbles with various messages on them.
Halfway through the flight the airborne flash-mob (or "plane-mob") started. In turn they each held up signs to create a narrative. The first sign read "where are you dear?" Another sign, held by a passenger at the rear of the plane read "back here!" This carried on with: "And the kids?" with two signs appearing from different rows saying "here". Then the criticism started: "I hate this 'choose your seat' thing". When one of the kids holds up a sign saying "mummy I have to pee", the response is "only if it's free!" - a swipe at airline Ryanair which was contemplating introducing a charge for people to visit the bathroom. "That's not fair" is the child's response, which in turn is met with "look out of the window - at least that's free". Finally, the brand is revealed, with all of the planted passengers holding up signs that encourage people to fly Germanwings. All of this was, of course, filmed and then posted onto YouTube. So far the video on YouTube has received around 350,000 hits.

MADE Says:

"You would never expect to be hit with this sort of advertising. People may be grumbling about their flight and can be instantly offered a new choice of airline.It’s always the simple ideas – guerrilla in its rawest form. Brave and to the point. Very cheap way of producing an ad too!".

3) Teletransporter, Andes Beer, Argentina

Title: Teletransporter
Brand: Andes Beer
Region: Argentina
Date: February 2010
Agency: Saatchi & Saatchi

The campaign

Andes beer in Argentina recognised that men love going to bars to drink with their friends, but nagging girlfriends can often get in the way. Andes decided to find a way to help guys go to the bar with their mates without them coming into problems with their girlfriends. Andes' solution was the Teletransporter - a specially designed soundproof booth that was placed in a range of bars and clubs. Men could go into the booths when they were out with their friends to completely block out the sound of their true location. They could then select a suitable ambient sound to act as their fake location, for example a dentist's waiting room, the gym, the cinema. This meant that when a man got a call from his girlfriend when he was clubbing with his friends, he could dash into the Teletransporter, select the preferred environment and convince her that he was, in fact, in the gym. Girlfriend placated, he could then return to partying with his friends uninterrupted.

MADE Says:

"This promotion makes Andes beer sit well with the demographic, the brand is on the target consumers side and wants to help them enjoy their beer in peace.Almost a million youtube views hits tells you everything you need to know…it’s the insight and creative idea that really connects with the target audience".

4) Arrivals hall serenade, T-Mobile, UK

Title: Arrivals hall serenade
Brand: T-Mobile
Region: UK
Agency: M&C Saatchi
Date: November 2010

The campaign

T-Mobile's Life's for Sharing brand campaign has centred around creating original live experiences and capturing them on camera. Most recently this took the form of a TV ad filmed at Heathrow's Terminal 5 where a crowd of 300 singers serenaded arrivals. Prior to that, the telecoms company created a large-scale flashmob in Liverpool Street station and crowd karaoke in Trafalgar Square. In November 2010, T-Mobile recruited internet celebrity Merton, who became famous in early 2010 for making videos of himself performing improvised songs to strangers he met on Chatroulette. They asked him to use his improve skills in the real world, welcoming travellers arriving at three UK airports. He picked out individual crowd members and ad-libbed songs with a piano accompaniment – in this case a branded bright pink grand piano.

MADE Says:

"The arrivals at an airport is a very emotional place (ala Love Actually) so it’s a really good place to surprise people with a flash-mob style serenade. Also a very captive audience as most people are just waiting around.It’s different and gives people a warm glow. Quite a feat for an airtime provider. Most importantly not a clichéd festival idea".

5) Mini Getaway, Mini, Sweden

Title: Mini Getaway
Brand: Mini
Region: Sweden
Agency: Jung von Matt
Date: November 2010

The campaign

Mini has a solid track record of creating playful campaigns, and its latest ARG platform in Sweden is no exception. The game – entitled Mini Getaway -- comprises of a dedicated iPhone app that can pinpoint the players position and the position of a virtual mini. Gamers are required to hunt said virtual mini around Stockholm, tag it then attempt to keep possession of it in order to win a real Mini Countryman. Once a player finds themselves within 50 feet of the virtual vehicle they are invited to “take the Mini now” within the app, and other players are flagged up as the enemy. Anyone can take the Mini off the person who has it (provided they are within 50 metres of said Mini) and they must then try to avoid coming within 50 metres of any other player so they can’t have the car taken away from them. The person left holding the vehicle after seven days wins a real Mini. Videos of the game were uploaded to a central website showing how seriously people were taking the game.

MADE Says:

"This treasure hunt idea is good because it adds a new twist to finding the treasure – once you have it you have to keep it and fight off competition. Good competitive element.
Great way of building momentum. Also makes me feels like minis can go anywhere…"

6) Brighter mornings, Tropicana, Canada

Title: Brighter mornings
Brand: Tropicana
Region: Canada
Agency: BBDO
Date: February 2010

The campaign

Juice brand Tropicana wanted to highlight the important role it played in the morning ritual of millions of Canadians by becoming “Canada's National Provider of Brighter Mornings”. In order to do this, Tropicana spent a month in Inuvik, one of the country's northernmost towns, during the coldest and darkest days of the winter, where residents live without a sunrise for several weeks each winter. Tropicana literally brought a brighter morning to Inuvik with a giant artificial sun that emitted 100,000 lumens of light. A team of Canadian filmmakers captured the raising of the 'sun' in Inuvik for a series of documentary-style commercials. The lights were affixed to a 36-foot wide helium balloon which then rose and illuminated the town. The Tropicana Brand's 'sunrise' coincided with Inuvik's annual Sunrise Festival, which celebrates the return of sunlight after weeks of relative darkness. The brand also gave away cartons of juice to residents and sponsored community based nutrition programmes. In addition to TV advertising, the campaign features blogged commentary and behind-the-scenes imagery from Inuvik to provide a catalyst for conversation on a new Tropicana Brighter Mornings Facebook page.

MADE Says:

"Shows a great understanding of unique local traditions and ties in perfectly with the product message.A great way of Tropicana sharing a key moment with everyday people".

7) Hands-on with Office 2010, Microsoft, UK

Title: Hands-on with Office 2010
Brand: Microsoft Office 2010
Region: UK
Date: Summer 2010
Agency: MADE Advertising

The campaign

With its Office range of products, Microsoft faces general consumer apathy towards upgrading and needed a remedy to the “I’ve already got a version that is good enough” stance. Microsoft and MADE teamed up to create a hands-on summer road show that would allow people to learn about Office 2010. They created a transportable set that had home, school and office scenarios. The set was taken around locations targeting families in their leisure time, with brand ambassadors on hand to offer trials and distribute goody bags. A green screen allowed for people to have their photos taken and superimposed onto pictures of Egypt, the London Eye or a safari scene. Microsoft Office achieved more than 25,000 interactions with the brand, some 20% higher than targeted.

Checkout the campaign video here! - http://www.madeinsoho.com/latest-work

MADE Says:

"We created a campaign that allowed consumers to trial the product on the spot. This instantly showed them why the improved office 2010 is different and better than its predecessor".

8) Support your Marathoner, Asics, USA

Title: Support your Marathoner
Brand: Asics
Region: USA
Date: November 2010
Agency: Vitro Agency

The campaign

People who choose to run marathons find the experience easier with plenty of encouragement. Asics America was keen to help supporters send their messages of encouragement to runners in the New York Marathon using a combination of RFID tags and huge LED screens. Trigger chips were attached to runners’ shoes and as they crossed sensors in the road they prompted personalised messages to appear on the nearest LED screen. Supporters could send in images, video, texts, tweets, emails and Facebook comments of support for specific runners. Asics also set up live video booths at the event so people could record their personalised message in style. Messages from 17 countries were sent to more than 7,000 runners.

MADE Says:

"This is a really clever idea and shows the possibilities of targeted messaging. Also it’s a great way of getting interactions on social media. Great understanding of a runner’s psyche. Virtual cheering made real. Brilliant".

9) Facepark, Diesel, Germany

Title: Facepark
Brand: Diesel
Region: Germany
Date: Summer 2010
Agency: DDB Dusseldorf

The campaign

As part of Diesel's "Be Stupid" campaign, the brand wanted to highlight the ridiculousness of wasting so much time on social networks. This led to Facepark, an event that brought the clichés of social media platforms into the real world - effectively a mini festival in a park in Berlin. The brand created cardboard cut-out profiles, which users could frame their faces with, just like on social networks. People could become friends with others by attaching their name to a friend's cardboard profile. Cardboard stands complete with actors were created for fan groups or applications such as Farmville and Mafia Wars, which people could then comment upon using stickers. They could add "like" stickers to people, groups and comments. Foam hands could be used to “poke” fellow Faceparkers small Frisbees were used to write messages and then throw them to a friend. The campaign was supported by a website, www.facepark.org featuring the event details, a community section, and a range of viral videos. The campaign received a huge amount of media attention and was featured in national press and TV.

MADE Says:

"Everyone knows Facebook. It’s interesting to see a brand using the familiarity of the Facebook revolution in a new and interactive way in the REAL world.Genius. You’d expect nothing less from Diesel. Great expression of Be Stupid campaign".

10) Cool Hotlines, Grolsch, Netherlands

Title: Cool hotlines
Brand: Grolsch
Region: Netherlands
Date: Summer 2010
Agency: Promodukties

The Campaign

Dutch beer brand Grolsch was on a mission to ensure that no one should have to drink warm beer. As a result it launched the “Cool Hotlines” and travelled throughout the Netherlands trading warm beers for cold Grolsch ones. A simple phone call to the hotline and consumers could expect a visit from a small moped with a refrigerator sidecar that would deliver cold beer to wherever they were. The vehicles attended a number of summer festivals as well. This was supported by other “cool solutions” including a heat-reactive Cool Meter featured in ever can and a small robotic fridge on wheels that consumers could win.

MADE Says:

"They want people to drink their beer so they deliver them chilled to anyone who requests one on the hotline. This is a really good WOM idea for an occasion.A new twist on an old idea. How did they manage to stop the beer from fizzing up?!".

New Matalan store causes a stir in High Wycombe

2010-12-01T03:09:00.000-08:00

After the success of MADE's Summer campaign in Norwich for Matalan, we ran our activity again in High Wycombe with a Wintery twist.

The new flagship store open on Bellfield Road has been designed as a concept store, introducing new ideas including scented areas to boost shoppers and a design resembling a catwalk.

To create a buzz around the town we erected our inflatable shoe, this time teaming it with a marquee offering a warm place for the locals to enjoy a cup of tea and a biscuit. Thousands of locals signed up for a Matalan card and the excitement around the store opening was evident by the queue going out the door at 9.30am for the opening day!

A brass band ushered shoppers into the 30,000 sq ft store and shoppers were greeted by celebrity interior designer Linda Barker, chef James Tanner and High Wycombe Town Mayor Jane White who cut the red ribbon at 10am to cheers and applause. Goody bags and cuddly toys were even handed out!

Live a Turbo Life - Diesel Style

2010-11-25T09:58:00.000-08:00

To celebrate the arrival of Diesel's new patented denim technology 'Turbo Tech' we took to the streets. MADE provided Diesel with a full service delivery including creative, design, artwork for in-store, POS, window displays, guerrilla, social media Facebook tab, competition, ATL including digital escalator panels, digital advans and online.

This video shows the experiential element of our campaign. This has spanned four cities; Glasgow, Manchester, Birmingham and London. The aim was to invite consumers to take the Diesel '30 day Turbo Challenge' and to demonstrate the 'Raw to Vintage' ageing effect of the denim.

LIVE FAST, WEAR TURBO. Leave jeans unwashed for 30 days and get your very own customised vintage denim.

To enter the competition and to find out more about the jeans, visit:

www.facebook.com/Diesel and click on the 'Turbo Denim' tab

The worlds best couple..

2010-11-23T02:10:00.000-08:00

Super-premium engagement ring manufacturer Michael Hill needed a strong publicity campaign to launch their new range of engagement rings as lets face it we are still in a slow economic climate, so people are still keeping their pursestrings closed...

Where theres a will theres a way! the solution was a social media campaign to discover the 'World's Perfect Couple'. Any couple who deemed themselves worthy to hold onto this title were required to register on the Micheal Hill Facebook or Twitter accounts...that was the easy part..Each couple had to then complete up to 18 different tasks, some were simple (take the best photo of one another) to more challenging ones (impersonate one another).

A microsite (my22ct.com) was created to allow voting for the favourite couple where the winners would recieve a Michael Hill 22-carat engagement ring!

Lavazza: The Italian Experience

2010-11-04T10:04:00.001-07:00

Everybody loves Italy..right? Well Lavazza Coffee thinks that we all do so they have set up a campaign called Italian Experience.

The campaign lets anyone from around the world talk directly with Italian locals about food, shopping, love, lifestyle and just about anything else you could think of!

After you’ve exchanged video responses (you request and they answer) they’ll select 4 people every month to fly to Italy for intensive lifestyle training with the person who responded to your video!

Johnson's live ad

2010-10-25T01:35:00.000-07:00

Johnson’s launched their very first touchable, tactile billboard in Bluewater last week.

The live 'World of Softness' billboard was 20ft x 10ft and aimed to celebrate the fact that Johnson's body moisturizer kept the skin soft all day long.

The ad was placed outside of the Westfield shopping centre for the day and featured real-life models, passing shoppers were encouraged by the Johnson’s team to have a feel of the soft ad for themselves!

Ramana walks on Air!

2010-10-21T09:53:00.000-07:00

Illusionist Ramana brightened up Airport passengers day at Heathrows Terminal 5 as he mysteriously walked on air?!

The illusion was brought to you by British Airways who were promoting their American Express card!

The Magic Mirror

2010-10-21T09:48:00.001-07:00

Have you ever walked into a store saw something that you really liked...but thought i cant be bothered to go into the changing rooms to try it on?

Well the Magic Mirror is here to solve that problem! The mirror is an interactive screen that scans your gender, size and dimensions and lets you try items on without ever getting undressed!

Prague Astronomical Clock - 600th Anniversary Show

2010-10-21T09:45:00.001-07:00

Enjoy!

Red Bull: Snow Art 3D Projection Mapping

2010-10-06T07:44:00.000-07:00

Mix a little snowboarding with some 3D projection mapping and you’ve got something pretty cool! Well Red Bull has made this happen.. Red Bull Off The Planet - brings together some of the worlds best riders and they were tracked by infrared as they hit a massive jump.

In real time, each jump became the 3D projection mapping visual as riders flew over an inflated sphere that provided the center piece for the event.

American Express - My Live Story

2010-09-17T05:23:00.000-07:00

American Express is at it also.....they have created an interactive campaign - "My Live Story" aimed at uncovering the UK's best music experiences – the memorable stories behind the shows, to celebrate their involvement in live music and its award-winning 'Preferred Seating' programme launched last year".

The interactive campaign will be hosted at www.channel4.com/mylivestory, and will encourage consumers to celebrate their most memorable live music moments by submitting photos or videos of their favourite gig online.

Twenty-one winners will have their experiences turned into a short firm, to be aired on national TV. The overall winner will be rewarded with a VIP trip to the Grammy Awards in Los Angeles.

3-DD Wonderbra... Enjoy Boys!

2010-09-15T04:08:00.000-07:00

If you see men wearing 3D glasses around London over the next few weeks, it might be due to this new Wonderbra billboard that has been created by agency Iris.

It's purpose is to promote the two-cup sizes full-boost bra and is part of the Full Effect Your Life campaign.

Nike Air Show

2010-09-08T04:55:00.000-07:00

The Nike Air Show bridges the online/offline gap with the first shoe race in which you can participate by blowing from your computer's microphone, which propels a "flying" shoe in a Nike Store in Buenos Aires......

Heres a vid explaining a little bit more...

Dig Toilets, NOT graves

2010-09-08T01:51:00.000-07:00

4,000 children die, every day (Three children every minute of every day). They die because they don’t have proper toilets, so many have to defecate wherever they can. Faeces contaminates everything they touch, eat and drink, causing deadly diarrhoeal diseases.

WaterAid are doing their upmost to drastically reduce this figure..How? They are encouraging donations to build toilets in these deprived areas!
If you happen to be walking along Trafalgar square take a second and have a look at their outdoor ambient solution.

To bring this dreadful statistic to life they have placed Astroturf with spades in the square. Attached to each spade is the awful statistic - "3 children every minute die because they don’t have a proper toilet, donate today to stop this! Toilets last for years, saving lives day after day. So your gift will keep on working".

To donate check out http://www.digtoilets.org/

oh and they have even got a song...

2010-09-07T07:29:00.000-07:00

This guerilla advert placed at the airport luggage carousel is promoting the Mini Clubman and it's extra roomy boot.

It was created by art director Maximilian Pinegger and copywriter Justin Salice-Stephan, two 24-year-old's from Miami Ad School.

They Cause Scenes

2010-09-07T06:53:00.000-07:00

Improv Everywhere are a collective who specialise in causing scenes of chaos and joy absolutely anywhere. Created in August of 2001 by Charlie Todd, Improv Everywhere has executed over 100 missions involving tens of thousands of undercover agents. The group is based in New York City.

Their most recent stunt was Black Tie Beach which involved several hundred participants dressing up in black tie and strolling along Coney Island in America.

There isn't always a brand being promoted in their stunts, it's usually just for fun and their antics often make the newspapers. Improv Everywhere now have a growing database of people who want to play along and brands are calling on them for unique PR Stunts.

http://improveverywhere.com

Drawings on Dirty Car WIndows...

2010-09-07T03:42:00.000-07:00

US based artist Scott Wade creates memorable art by drawing on rear windows of dusty cars.......

Imagine going to the shops coming back and seeing this bad boy?! impressive or what?

Nice one Scott keep it up! Heres a vid of Scott in action...

Check out his website - http://www.dirtycarart.com/

RedBull X Fighters

2010-08-20T06:47:00.000-07:00

The skies cleared and the mud ramps dried just in the nick of time to welcome the latest RedBull X Fighters event to London’s Battersea Power station.

RedBull tasked Madmedia to create a game of interaction to entertain the crowds, using London and bikers as the core themes.

Madmedia’s remedy was to create a giant tube map installation made of bike parts. The Victoria and Central lines were live and in a similar way to a game of Operation, if you touched the lines they buzzed and lit up! The lines were made of copper piping, and entangled with bike parts, chains and exhausts. Station names were replaced with the rider’s names and stats, plus the different locations which X Fighters has visited each year.

Amidst fast-food trailers and bars, the tube installation proved to be an alternative eye-catching piece of entertainment, which attracted people to have a go!

Matalan Comes To Town

2010-08-20T06:24:00.000-07:00

A new Matalan store is opening in Norwich, bringing affordable & stylish fashion and homeware to the public. Matalan wanted our help to shout about the new store and get as many feet as possible through the door on the first few days. Madmedia’s solution… to install a giant inflatable shoe in town! The bespoke inflatable represented one of their most popular sales items and suggested fun and fashion. Brand ambassadors were styled in the latest lines by our very own in-house team Carla and Sarah, adding a touch of glamour amongst the shoppers. We roamed the town offering vouchers, branded balloons and lollies - as a result receiving vast sign-ups for Matalan store cards.

All vouchers, some up to £50, need to be reclaimed on the store opening day, guaranteeing a busy first few days for Matalan Norwich.

Save Money Drink Beer!!

2010-08-20T03:24:00.000-07:00

James Beer have come up with a great way of saving money...for beer!!!

With the creative support of Leo Burnett, James Ready invented billboard coupons, a way for people to save money on like necessities like food, dry cleaning and grooming to have more money to buy James Ready Beer!!!

A program has been designed where people can take a picture of their billboard, show the picture to the corresponding retailer and receive savings on selected products and services.

Nice one James!!!

Coca Cola Village

2010-08-19T03:06:00.000-07:00

Ever wondered how to integrate Facebook into an experiential campaign? well Coke have managed to..through Coca Cola Village!!

The Coca Cola Village is a special summer experiential event in Israel, and this year they decided to run the event through Facebook, with teenagers needing to collect 10 Coca Cola caps each, gather eight friends who did the same and then register online through Facebook to gain exclusive entry.

When they got to the Coca Cola Village, they were asked to setup a special wrist band that would securely hold their Facebook login / password to swipe when starting each activity.

Every time they swiped, it instantly updated thier status with what they were doing at the event, keeping their friends up to date in real time!

Plus, the wrist band also allowed for automatic tagging of all the photos taken at the Coca Cola Village.

The event held 650 teenagers a day, and with the seamless Facebook integration, they generated 35,000+ posts every day for the three days totaling over 100,000 posts for the event!

Now youve got to admire that!!

2010-08-13T04:45:00.000-07:00

Here at Madmedia we love using street art in our campaigns. Especially when it is as incredible as the work Edgar Mueller is capable of. Look how he transformed this...

To this...

This is part of his new project titled 'Unconditional Love' and this particular 3D drawing is called 'Lagoon' and was made on location in Moscow. Edgar battled extreme weather conditions but successfully finished it this week.

Lance Burton Magic Suitcases

2010-08-06T02:58:00.000-07:00

Nowadays even airports are full of advertisements. Practically every surface, seat and floorspace that you can imagine will have something....

Airport passengers do tend to have a high dwelling time (Need to be at the airport approx 3 hours before flight) so in theory it makes sense to advertise there.

And it makes even more sense to advetise at the luggage carousels as lets face it you wont be leaving until your luggage comes out! David&Goliath used this unique situation to captivate airport passengers in the USA with a clever comedy suitcase to promote a local magic show - Lance Burton - Master Magician!

Mind Tonic 3

2010-08-05T07:35:00.000-07:00

Hi Guys,

The moment you have all been waiting for!!

Mind Tonic 3 - http://www.mediafire.com/?di86tavzf6mymfu

T-mobile takes Facebook to the streets..

2010-08-05T06:55:00.001-07:00

T-Mobile wanted to promote the usage of Facebook on mobile phones whilst on the go in Hungary....The idea was to bring Facebook to the streets...literally!

A Facebook page called 'Facebook on the Streets' was created. Then in a busy square in Budapest a 4m tall copy of the page was made..for real!

You may be imagining a digital finish..well you are wrong! the wall was a simple Facebook wall with hand painted graphics and hand written wall posts!

Messages that were posted online were written by hand and complete with drawn profile pictures!

http://www.facebook.com/azutcan?v=app_4949752878#!/azutcan?v=wall

Fred Perry Logo Design

2010-07-29T06:30:00.000-07:00

Whilst walking around Covent Garden I noticed this brilliant example of design. This logo is made from wood and looks beautiful. It's in the window of the James Street Fred Perry shop if you want to check it out for yourself!

Get ya breaks on!

2010-07-28T02:05:00.000-07:00

This ambient stunt was created by Y&R Everest to promote Pioneer Suspension in India. Although from 2007, it is still being circulated around emails as a 'Canadian Speed Control Device'. Drivers approaching the pothole expect to get bumped around and even try to avoid the hole, but actually driving over it is a very smooth ride.

This is a great demonstration of a publicity stunt that has stood the test of time and caused lots of discussion. People are suggesting that it was a fake due to the dangerous nature of placing a hazard in the road. Fake or not... it's very clever!

Beware the wrong fridge!

2010-07-23T03:30:00.000-07:00

This advert slash publicity stunt was inspired by coca-cola's 'Happiness Machine' vending machine. Primo have used two fridges, actors and a lot of lighting and projections to create this brilliantly executed ad to promote their drink.

This beats the treadmills!

2010-07-15T08:50:00.000-07:00

Ok Go - who became renound for their music video for 'Here It Goes Again' where they are highly choreographed dancing on treadmills - stormed back in March with a new music video for their single 'This Too Shall Pass'. This video clocked up 9 million views in the first week and has become a viral hit. Directed by James Frost, OK Go and Syyn Labs, the video has delighted music fans all over the world.

He sprays, he scores!

2010-06-02T09:31:00.000-07:00

SureMen has launched a soccer (or football) sweepstake promotion, SureMen Last 8 Sweepstake, which offers football fans the chance to win cash if their chosen team reaches the World Cup finals in South Africa.

SureMen teamed with model maker Andy Gent to create yet another Rube Goldberg-style machine - not new but always fun to watch these contraptions isn't it?

The machine follows a football which makes a journey past a host of landmarks, representing some of the 32 nations competing in South Africa. References from previous tournaments make appearances throughout the video, as the football knocks over the leaning tower of Pisa, dodges Spanish bulls, and sets Godzilla trampling down a series of skyscrapers.

In the final scene, toy football players are dropped into a toy boat that makes its journey to the shores of South Africa. The trip ends with a sweepstake team being chosen and the tagline "There is an easier way to get your sweepstake team for South Africa."

It's a long winded piece of machinery to get the football gamblers on board but it's definitely worth it just for the fun of this little film

We'll pretend we're dead

2010-06-02T09:03:00.000-07:00

Fancy freaking out your friends, family or colleagues? Well why not spontaneously just keel over and die like these folks?

OK so they didn't actually die, they were only kidding. But they were protesting against the building of nuclear power stations and judging by the number of views this film has had on YouTube it shows you that dramatic spontaneous theatre works.

Madmedia ARE The New Busy

2010-05-28T05:03:00.000-07:00

Today is the last day of the fantastically unique New Busy tour for Microsoft Hotmail hosted by the one and only .... us!
Hitting London hotspots The New Busy is an experience like no other where there's a whole lot to be learned and a whole lot of fun to be had too.
Learn how to knit, learn how to body-pop, learn how to trick your friends with some wiley magic tricks. How about getting the perfect beach body by picking up a hula hoop or two and having a go?
This list could go on but really you should find out for yourself and pop down to Broadgate Arena today where the Mad team will be.

For more info and to view videos, photos and more go The New Busy site

Mud on the road

2010-05-26T04:02:00.000-07:00

Red Bull did this little guerilla stunt in Australia to promote one of their City Scramble biking event.
I like it. Simple and effective with appeal to the key audience.

We'll be posting up lots of Red Bull work we Madmedia people have been slaving over shortly so keep your eyes peeled.

That's magic

2010-05-26T03:40:00.000-07:00

Dutch magician Ramana appeared in European airports performing his famous levitation trick to advertise KLM’s comfortable ecomonic seats.
I'd rather look at this guy than the raffle to 'win a Mercedes Benz' complete with overtanned promotional girl.

How long he stayed in this position remains to be seen.

Shamrock river

2010-05-13T03:06:00.000-07:00

If you've ever been to Chicago, you'll have seen the Chicago River which winds through the city. There's bridges, tour boats and lots of scenic views. And the water gets turned green each year for St. Patrick's day. This year, the those global innovators Mcdonalds added a twist by placing a giant plastic Shamrock Shake cup alongside the river to make it appear as if the contents of the cup had spilled into the river.
Sometimes it's the simple ideas that are the effective ones.

Hotel workers go Gaga

2010-05-13T02:50:00.000-07:00

Flashmobbing with music and dance seems to be on the up as we see people using it when they don't even have an end product to sell.
Recently in San Francisco, a flashmob took over the Westin St. Francis Hotel to raise awareness for fair contracts and affordable healthcare for its employees. The protest, organised by San Francisco Pride At Work/HAVOQ, One Struggle One Fight and The Brass Liberation Orchestra, used a rendition of Lady Gaga’s “Bad Romance” to inform tourists to the city to stay out of boycotted hotels. The event made for a highly effective and enjoyable platform for equal rights.
Maybe if Gordon had done something like this with his Labour party colleagues we wouldn't be in this depressing polotical situation. Ah well.

Crazy Customised Cars!

2010-05-05T08:01:00.000-07:00

What do you get if you turn a car into a piece of art? A cart!

http://artcar.blogspot.com/

This blog is dedicated to the wonderful world of carting, showing examples from all over the world. In the top picture a man now referred to as 'The Pen Guy' collected free pens over 5 years then completely covered his car with them. And a more extravagent example of carting can be seen in the second image using cars molded into concrete. Check out the blog to see more crazy cars, bikes, limos and Jeeps.

Smile you're all on candid camera

2010-05-05T03:02:00.000-07:00

Cameras get smaller and more expensive by the day don't they? The smaller the camera the better right? Wrong. Today we're all about big huge ginormous cameras. Cameras so big you have to jump on the shutter button to take a picture.

To hype the Samsung Nx11 camera, specially designed for the "creative class," a gigantic camera made out off a shipping container was created and placed in city centres. Once a picture was taken, it would display on an equally gigantic screen located atop a building across the street.

Reminds me of the 80s. In a good way.

Beer swilling blokes have got talent

2010-05-05T02:54:00.000-07:00

A rather refreshing take on the yawn enducing reality TV concept brought to you by Heineken.
Vote online for your favourite.
I'm glad someone has finally come up with something in the reality tv world that is actually entertaining although the 'reality' factor may be debatable.

Race, chase, sprint, dial

2010-04-20T05:01:00.000-07:00

Nike Grid

We at Madmedia are always willing to salute a strong idea that integrates online, experiential and social media.
Coming off the back of the hugely successful Nike+, Nike's latest venture challenges Londoners to race it out to the bitter end. However for this challenge, runners don't need to invest in smartphones, pedometers or even special Nike branded trainers.

Nike GRID uses the now almost defunct iconic London telephone box to track a runner's progress at designated Nike branded locations. After registering online, players run between two phoneboxes and punch in their unique user id number at each, logging their run and earning them points online.

The more runs, the more points earned for that postcode. The person with the most points in each area claims the crown of that postcode, badges are also awarded for speed, stamina and insider knowledge of the streets. There are 40 postcodes in play and four phoneboxes in each, players are encouraged to use their street knowledge to get them around their local area as quickly as possible by any possible route. There are also maps online and in various outdoor locations.

To celebrate the event, London grime artist Tempa T created a track to motivate runners pre-race. Produced by Skitz Beatz, the video featuring Tempa T performing the track is available to view on YouTube.

Guerrilla Gorillaz

2010-04-14T02:36:00.000-07:00

Guerrilla marketing action for the Gorillaz in Belgium. Fans were encouraged to take a picture of themselves with the"members" of the band and post them. In return they had a chance to win tickets to Gorillaz Plastic Beach.

Subway IKEA

2010-04-14T02:27:00.000-07:00

A rather stylish and comfy Ikea marketing stunt transformed a Paris subway station into a home from home for commuters. Comfy sofas, wooden flooring and splashes of color changed the ambience of the Opera station and hopefully inspired the Parisians to hop down to IKEA and invest in some bargainous soft furnishings and whatnot. Nice.

School Band

2010-04-07T04:37:00.000-07:00

This is a piece of music composed by 17-year-old Ben Meyers who "plays" an empty school as a giant percussion orchestra.
Nice to see such lo-fi minds still exist although I suspect this has something to do with a certain camera brand judging by the comment posted alongside the video:
'Deciding to spend all of my savings on my new Canon 7D, has definitely aided in my inspiration to start composing more.'

Bing Bang

2010-04-07T04:05:00.000-07:00

Last night Madmedia snuck up on an unsuspecting London by displaying thought provoking projections onto iconic London buildings for new search engine Bing.
Highly relevant questions such as 'Which party do you trust to run the economy' and ' Which party will help your children do well at school' were projected across London to coincide with the announcement of the election on May 6th.
In case you're not already aware Bing is a search engine that finds and organises the answers you need so you can make faster, more informed decisions.

Pool and a pint

2010-03-17T04:39:00.000-07:00

Pints can pop up in the funniest of places, usually your hand on a Friday night, more often than not with a pool cue resting in the other. But with its latest piece of ambient advertising Guinness had cut out the middle man – that is, you – and put the pint onto the pool cue.

Designed by Chicago-based communications agency, Tank, the Guinness pool cue has the tip of a traditional cue replaced with a miniature version of the iconic black and white pint: the black becoming part of the neck, the white, the hair tip.